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For Your Eyes Only




Be The Fabric, Not Just the Loud Noise Screaming for Attention!

Your role as a business leader, brand, company and community leader is to be the fabric.  Technology is the platform, the materials of which the medium depends on, but it is not the fabric.  Your heart, your voice and your time. That’s the fabric!

Brands that learn this early in the adoption cycle of social media will be far ahead of their competition. Facebook is not going to solve your business problems. You are going to solve your business problems just as you have been doing since the day you opened your business doors, or you accepted your position at your organization.

Facebook, Twitter, LinkedIn and the million other platforms are the vessel, the tools and technology for which you can build the fabric that connects you and your brand with the people.  It’s the conversation, knowledge, time taken to invest in people that will make your fabric sticky.  It’s not asking for likes or begging me to take a non-existent Twitter conversation to Facebook when we haven’t spoken to begin with.


Building a loyal customer community is essential for brand success. Here are seven effective tips to create a thriving customer community: Communicate Your Values: Clearly express your brand’s mission, values, and purpose. When customers resonate with your vision, they become more engaged and loyal. Provide Exceptional Customer Service: Deliver outstanding support consistently. Respond promptly, address concerns, and go the extra mile to exceed expectations. Activate Loyalists: Encourage satisfied customers to spread the word about your brand. Leverage their positive experiences to attract new community members. Show Appreciation with a Loyalty Program: Reward loyal customers with exclusive perks, discounts, or early access. A loyalty program fosters a sense of belonging. Connect in a Deeper Way: Engage with your community authentically. Host webinars, Q&A sessions, or virtual events to build stronger relationships. Ask for Feedback: Involve your community in shaping your brand. Seek their opinions, listen actively, and implement changes based on their input. Create Contests and Excitement: Organize contests or challenges to build excitement and encourage participation within your community1. Remember, a well-run customer community benefits both consumers and businesses alike! 🌟 ​

Voice of an Entrepreneur



Today's Quote: 

Great people are just ordinary people with extraordinary determination!!

Rick Warren
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